San Miguel Foods Celebrates the Holidays with a Festive Home Foodie Madalicious Christmas Kickoff

San Miguel Foods officially ushered in the festive season on October 29, 2024, with the much-awaited Home Foodie Madalicious Christmas Kickoff. Held at the San Miguel Foods Culinary Center in Pasig City, this exclusive event was a lively celebration of food, creativity, and holiday cheer. The gathering brought together over 40 influencers and digital creators for a delightful blend of culinary inspiration, interactive activities, and vibrant social media engagement, cementing Home Foodie’s reputation as the ultimate hub for simple yet delectable recipes.

A Holiday Wonderland

The Culinary Center was transformed into a magical holiday haven, with every corner exuding warmth and festive charm. Attendees were treated to three hours of immersive holiday magic, complete with a well-curated program that showcased the best of San Miguel Foods’ iconic brands.

Event Highlights

1. Interactive Games and Challenges – The kickoff offered fun, interactive games that sparked camaraderie and excitement. Among the crowd favorites was 4Pics & Words, which tested guests’ knowledge of San Miguel Foods products. Another standout was the Home Foodie Passport activity, where participants completed social media tasks, including sharing posts and encouraging followers to download the new Home Foodie e-cookbook.

These activities amplified Home Foodie’s online presence while giving participants the chance to win coveted prizes like a smart digital oven, digital slow cooker, deep fryer, griddle pan, and premium Masflex cookware.

2. Launch of the Home Foodie Madalicious Celebrations E-Cookbook – The event also marked the launch of the Flavors for the Holidays e-Cookbook, featuring 17 festive recipes. The cookbook includes easy-to-prepare appetizers, main courses, and desserts crafted with beloved San Miguel Foods products.

Guests were treated to a preview of these recipes, with savory dishes like Purefoods Fiesta Ham creations and Magnolia Chicken Timplados specialties taking center stage. Designed to simplify holiday cooking, the e-cookbook ensures every meal is a joyful celebration.

3. Cooking Demo by Happy Ongpauco-Tiu – Celebrity restaurateur Happy Ongpauco-Tiu added a professional touch to the event with a live cooking demo. She shared innovative tips and prepared Pandesal Ensaymada with Christmas Ham—a delightful fusion of cheesy, sweet bread and savory Purefoods ham. Her creative twist on a Filipino classic was a crowd-pleaser, perfectly capturing the spirit of the season.
   
4. The Home Foodie Madalicious Cookoff Influencer Edition – The event also celebrated the winners of the Home Foodie Madalicious Cookoff, an influencer cooking challenge held earlier in October. Using mystery ingredients from San Miguel Foods, participants demonstrated impressive culinary creativity.
   
   

Winners included:

Grand Prize: Roanne Tadina for her Lime Oriental Wings using Magnolia Chicken Timplados Oriental Wings (Prize: 20-liter microwave oven).
1st Place: Charisse Espinosa for Beef Tapa Shepherd’s Pie using Purefoods Beef Tapa (Prize: 6-liter digital air fryer).
2nd Place: Karina Ramos for Ginataang Manok Inasal using Magnolia Chicken Timplados Inasal (Prize: electric hotpot barbecue griller).

Non-winners didn’t go home empty-handed, receiving elegant Masflex dinnerware sets as a token of appreciation.

Special Guests and Recognition

The event was graced by notable personalities, including Llena Tan Arcenas, Culinary Services Manager at San Miguel Foods, and Leah Golez, AVP for Sales & Marketing. Celebrity chef Gene Gonzalez and Masflex executives also lent their presence, underscoring the celebration’s significance in honoring culinary talent and innovation.

Fostering a Community with #Madalicious Meals

The Home Foodie Madalicious Christmas Kickoff wasn’t just an event—it was a celebration of community. By connecting influencers and food enthusiasts, San Miguel Foods showcased how preparing #Madalicious meals can bring joy to kitchens everywhere.

Join the Home Foodie Community

San Miguel Foods invites everyone to continue the festive fun by exploring more recipes and holiday tips on Home Foodie’s social platforms. Follow them on Facebook, TikTok, YouTube, Instagram, or visit the official Home Foodie website for more #Madalicious inspiration.

This event reminded everyone that the best holiday traditions begin with delicious food, love, and the shared joy of cooking. Whether you’re an expert chef or a home cook, San Miguel Foods ensures your holidays will be as memorable as they are flavorful.